THE SNUGGLE STORY

Snuggle Seat was founded by real mums and dads. We all have young kids and have gone through practically every baby product on the market today. In our time, one thing we have all agreed on is that whilst we (and our children) loved the various beanbags that were available at the time, they were all either far too garish to be inkeeping with our homes, or they lacked key functionality and safety features. One thing was clear, although baby beanbags were a great product, they were far from perfect!

So, we got our heads together. Over countless cups of tea and (probably far more) glasses of wine, we got to a stage where we believed we had really come up with something special. None of us are keen on blowing our own trumpets, but by this point, we were certain we had come up with the initial concept for the perfect baby & toddler beanbag.

From that first outline with pen and paper, the Snuggle Family dedicated months, juggling our day-to-day jobs and responsibilities, to develop our vision. It took us 14 samples, endless tweaks and a good few sleepless nights, but eventually, we really cracked it! We had the formula for the perfect baby seat. But it was not yet a Snuggle Seat.

Whilst we had perfected everything from shape through to materials, and even our innovative quick release buckle, we had not yet mastered the styling. As you will see from our range of products, style is a big part of what makes Snuggle Seat so special.

We took inspiration from fashion, nature and the latest home furnishing trends. By the end of all that, we had over 100 different colour combinations. Whilst we were happy with them all, we knew we simply could not take that many to market. We learnt a lot about minimum order quantities, material usage optimisation and much more for the production process and from that we realised we could not even begin with 20 designs. After a lot of pleading and bargaining, we all finally agreed on our best combinations and so today, we are now pleased to deliver up the ultimate range of baby beanbags, from our family to yours - The Original Snuggle Seat

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